Web surfers are impatient. If they can't find what they're looking
for quickly, they simply move on to the next site. When creating the text
for your home page, write in the style of a newspaper's front page.
Place the most important
information (headline) at the very beginning. Use short paragraphs with
topic headings or bullet points to give visitors an overview of your site
and guide them into the interior pages of the site.