In real estate they say the three most important things are "Location, Location, Location!" When it comes to websites, we say the three most important things are "Content, Content, Content!" The text and images used to convey the message of a website make up the content. Users visit sites for their content. The top search engine rankings are given to useful, information-rich sites, with pages that clearly and accurately describe the content.
Many of our clients, especially small or start-up businesses, choose to handle the copywriting themselves. We think that's great. After all, who knows more about your business than you? In fact, we can steer you towards a number of resources to help get those creative juices flowing. Here's a good one to get you started: Introduction to Writing Copy for the Web.
If you prefer to hire a professional copywriter, we happen to know a very good one. Her name is Alexa Steele, and her website is The Website Wordsmith. Alexa writes persuasive content, using properly targeted keywords, that will make your website stand out from the crowd.
Moondog Web Design knows what works and what doesn't when it comes to building websites, and we have a great working relationship with Jeff Jennette, the owner of the company. Our website is very user friendly, and we get tons of compliments on it. Whenever we need to make changes to our site, we just pick up the phone or send an e-mail to Jeff. He gets the job done quickly and without breaking the bank.
Colors, fonts, text size, navigation menus, graphics, content, and layout are the elements that define a website's appearance. Some people think websites need flashy animated graphics, exotic color schemes, and even background music in order to capture a visitor's attention. Numerous studies show that is simply not true, but you don't need to read a stack of academic papers to know that. Just take a look at the Google home page. It is clean and concise, with no gadgets or gimmicks at all, and yet it is the most visited website in the entire world.
These days many of us take our high speed Internet connections for granted, but 30% of U.S. homes still have no broadband access at all, and millions more have data restrictions and/or relatively slow connection speeds on their mobile phones. If your site takes too long to load, visitors will simply leave and never return. That is why Moondog Web Design embraces the modern technologies of HTML5 and CSS3 to create attractive navigation menus, and advanced web forms without the use of graphics. Pages with with fewer graphics load faster and are more mobile-friendly, and that means more vistors staying on your site longer!
Responsive web design is method of designing web pages that adjust to fit many different devices. Pages automatically rearrange or remove content to adapt to the screen size, resolution, and other capabilities of the device on which they are displayed. This flexibility allows the web page to be equally usable on a 27 inch widescreen monitor and a 3 inch mobile phone display. Responsive design eliminates the need for a separate "mobile version" of your website. In short, responsive web design greatly improves the user's ability to interact with a website on any device. Moondog Web Design includes responsive design technology in every website we build, so your customers will have an enjoyable viewing experience on a wide range of devices.